The Catalyst

The Catalyst

BHCG Adds Consumer Communications Campaigns for UMR Customers

In conjunction with Engagement Solutions, BHCG has added two consumer campaigns to its online library for member employers utilizing UMR for medical plan administration. The two consumer communications campaigns include one focused on increasing utilization of Premium®Care physicians in the UnitedHealth Premium program and a second focused on educating employees how to effectively use Tier 1 providers within their medical plan benefit.

These new campaigns complement ones previously developed for employers using UnitedHealthCare which also focused on Premium Care physicians and Tier 1 providers.

Engagement Solutions has also developed change management resources available exclusively to BHCG member employers. These resources can help employers manage changes throughout their organization, including transforming employees into more active, knowledgeable consumers of health care.

Numerous tools are available to allow employers to gain a thorough understanding of the fundamentals to successfully manage health benefit changes. Also included is sample messaging for senior leaders, managers and employees for introducing the Premium designation and Tier 1 programs.

An additional campaign focused on the medically homeless (i.e., not having a relationship with a primary care provider) is being planned. Watch for more information coming soon.

To learn more about these communications campaigns and how to access them, please contact Jennifer LaMere, at 262-875-3312 X3 or



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