BHCG to add new consumer communications campaigns in 2019

BHCG teamed with Engagement Solutions, a division of UnitedHealthcare, to develop three additional communications campaigns available exclusively for member employers.  The new campaigns will focus on:

• The ”Medically Homeless” – building member awareness of the importance of establishing a relationship with a primary care provider
• For UMR customers, successfully introducing Premium designation and Tier 1 programs and educating employees how to effectively use Premium/Tier 1 providers within their medical plan benefit
• Change management strategies and tools related to the implementation of Navitus as a pharmacy benefits manager

These three new campaigns join three others that were made available to member employers, at no cost, last year. The initial campaigns focused on:

• Increasing utilization of Premium® Care physicians in the Premium designation program
• Educating employees how to effectively use Premium Tier 1 providers within their medical plan benefit
• Change management resources, strategies and tools to help employers successfully manage health benefit changes, including the introduction of the Premium designation and Tier 1 programs

For more information about these communications campaigns and how to access them, please contact Jennifer LaMere, at 262-875-3312 X3 or at jlamere@BHCGWI.org.