Working with Engagement Solutions, a consulting division of UnitedHealthcare, BHCG has developed an online library of communications materials for member employers to exclusively utilize. Two consumer communications campaigns have been developed - one focused on increasing utilization of Premium® Care physicians in the UnitedHealth Premium designation program and a second focused educating employees how to effectively use Tier 1 providers within their medical plan benefit.
Multi-channel media components of the marketing campaigns include:
- Print materials/targeted mailers
- A microsite
- Intranet content
Learn more about the Premium Designation campaign.
Learn more about the Tier 1 campaign.
Engagement Solutions has also developed change management resources available exclusively to member employers. These resources can help employers manage changes throughout their organization, including transforming employees into more active, knowledgeable consumers of health care.
Numerous tools are available to allow employers to gain a thorough understanding of the fundamentals to successfully manage health benefit changes. Also included is sample messaging for senior leaders, managers and employees for introducing the Premium designation and Tier 1 programs.
Employers desiring customized materials are afforded a BHCG-exclusive 30 percent discount off of Engagement Solutions’ standard pricing.