BHCG has developed an online library of communications materials for member employers to utilize. Four coordinated consumer communications campaigns have been developed to:
- Encourage employees to seek necessary preventive and emergency care during the pandemic
- Encourage employees to establish a relationship with a primary care provider
- Increase utilization of Premium® Care physicians in the UnitedHealth Premium designation program
- Educate employees how to effectively use Tier 1 providers within their medical plan benefit
A variety of multi-channel media components are available for different campaigns. Depending on the campaign, member employers can choose to select, customize as needed and deploy the following components:
- Print materials/targeted mailers
- Intranet content
BHCG has also developed change management resources available exclusively to member employers. These resources can help employers manage changes throughout their organization, including transforming employees into more active, knowledgeable consumers of health care. Also included is sample messaging for senior leaders, managers and employees for introducing the Premium designation and Tier 1 programs.
Employers desiring customized materials are afforded a 30 percent discount off of standard pricing.