July 2016

by Geoffrey Schick
Expansion Northward –
the Next Frontier
From the Executive Director

The BHCG has long discussed and considered expanding north beyond its 11-county southeast Wisconsin service area towards the Fox Valley and Green Bay. The time has come to move beyond the discussion phase and actively expand our footprint in the state.

We have begun laying the groundwork for expansion into nine northeast Wisconsin counties, with the goal of offering expansion area employers membership and access to UnitedHealthcare’s broad network and Premium Designation program, effective January 1, 2017. The expansion area includes the following counties: Brown, Calumet, Door, Fond du Lac, Kewaunee, Manitowoc, Outagamie, Waupaca, and Winnebago.

As the BHCG leadership considered the current health care landscape, existing employer member needs and the broad reach of our administrative partner, UnitedHealthcare, it recently concluded now the was time to expand the benefits of BHCG membership northward. Specifically, the impetus for this decision included:

  • Employers with facilities or headquarters in northeast Wisconsin that have increasingly expressed an interest in the benefits of membership in our organization – now heightened with the advent of our new partnership with UnitedHealthcare
  • Our belief in consumer education to help patients find physicians that deliver the greatest value – now offered through UnitedHeatlhcare’s Premium Designation program – is applicable throughout the state
  • The recognition that the need for employers to collaborate has never been more important, due to the continued consolidation of health care provider organizations and the probability of at least one significant merger among health insurers
  • Our desire to serve current members with employees in northeast Wisconsin, allowing them to provide consistent health care benefits across their employee population

We look forward to capitalizing on the interest in our northern expansion by our current and potential members, enabling us to develop programs, events and membership services tailor-made for the needs of employers in these nine counties. Look for more information in the coming months about this exciting development.


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