Working with Engagement Solutions, a consulting division of UnitedHealthcare, BHCG has developed coordinated consumer communications campaigns for member employers to select, customize as needed and deploy. The initial campaigns will focus on two objectives: increasing utilization of Premium® Care physicians in the UnitedHealth Premium designation program and; educating employees how to effectively use Tier 1 providers within their medical plan benefit.

Multi-channel media components of the marketing campaign include:

  • Videos
  • Print materials/targeted mailers
  • Emails
  • A microsite
  • Intranet content

Employers desiring customized materials are afforded a BHCG-exclusive 30 percent discount off of Engagement Solutions’ standard pricing.