Working with Engagement Solutions, a consulting division of UnitedHealthcare, BHCG has developed coordinated consumer communications campaigns for member employers to select, customize as needed and deploy. The initial campaigns will focus on two objectives: increasing utilization of Premium® Care physicians in the UnitedHealth Premium designation program and; educating employees how to effectively use Tier 1 providers within their medical plan benefit.
Multi-channel media components of the marketing campaign include:
- Print materials/targeted mailers
- A microsite
- Intranet content
Employers desiring customized materials are afforded a BHCG-exclusive 30 percent discount off of Engagement Solutions’ standard pricing.