After a creative, collaborative and thorough process that included feedback from various stakeholders, we are excited to share our new BHCG brand identity with you, effective March 1!
With a change in our strategy and an expansion of our service area, it was the perfect time for BHCG to refresh our identity to better reflect who we are and where we are going.
- The new BHCG logo places emphasis on the acronym ‘BHCG’ as the ‘call name’ of our organization, rather than the formal name, as our recently changed URL reflects – making it easier to recall and recognize.
- The core value proposition of BHCG is our mission to bring together the purchasing power and innovation of employers – as depicted in the intertwined organic shapes of the logo’s mark and the melding of the ‘C’ and ‘G’ of the name.
- The bold new color palette and straightforward, clean design is meant to be indicative of employers undertaking bold initiatives to “lead change” and “create value” as the new tagline reads.
As we launch our new look, it is appropriate to celebrate our success and look forward to carrying our mission forward into a new era.